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What is a SALES FUNNEL ?
We often come across the term SALES FUNNEL. Sales funnel is a pretty popular term among Digital Marketers, and they use it on an everyday basis. Sales funnel is used to sell a product or service online and funneling the money from users to the business account of the seller. A funnel can represent one or multiple products based on the structure and the business requirement. In this article, I have discussed what is a sales funnel how to Build the Best Quality Sales Funnel in the Market.
So stay with me till the end and you will get a crystal clear idea about how to build the most effective sales funnel which can generate significant revenue.
A sales funnel is a set of interconnected pages which converts a viewer into a purchaser.
Sales funnel can be very powerful to increase the sales of a business overnight drastically, when designed properly.
In this article, I will discuss anything and everything about How to Build the Best Quality Sales Funnel in the market in 2020, which will give you a pretty clear idea about what is a sales funnel? and how it works?
So stay with me till the end of this article and give your feedback in the comments section.
How much developers charge to Build a High quality Sales funnel ?
Designing a sales funnel has become very demanding nowadays and every business is trying to build its own sales funnel to increase sales. Sales funnel developers are also in high demand and can be paid $5000 to $10,000 or even more to build one single funnel in 2020.
What we should consider before even we start building a Sales funnel ?
So what magic happens in the sales funnel? As I already mentioned before, the sales funnel is basically a set of interconnected pages and each page plays a very important role to create a successful sales funnel. But before going into details of that, we need to understand
- What is our product or service we want to sell ?
- Who is the target audience ?
- What’s the primary purpose of the funnel?
Based on the above factors, the design, content, and control flow of our funnel may change. So the design and structure of a funnel to organize an event on such and such date will be different than the structure of a funnel to sell digital products on weight loss techniques.
Before creating a Sales funnel or investing money in buying some online tools to create a sales funnel, we must analyze our business requirement, otherwise, our investments can go waste and it happens a lot of the time.
A funnel can be created for several purposes. It’s not necessary that every funnel has the sole purpose to sell items online. Some funnels are made to just generate leads. Some funnels are made to improve their branding and presence.
Basic rules to build the best quality Sales funnel in the Market
Sales funnels are used to fulfill specific purposes. So certain features must be there in the funnel.
A sales funnel reaches its targeted audience either via email, organic reach through social media posts or via ads.
The audience must click the funnel link. To make that happen Email Subject, Ad heading or social media post / article heading must be very tempting and should work as a hook.
To get more knowledge about Hook, Story & offer please check my other blog HERE.
You can also read this wonderful book by Russel Brunson, “Experts Secrets”.
Once Audience clicks the link to your funnel, they come to the landing page. This page has a brief description about the product/ service or event.
Every page should be designed in such a way so that it compels the reader to take action to go to the next page until they reach the payment page where actual conversion happens.
Basically a sales funnel is nothing but a set of interconnected pages that plays with the psychology of the prospective buyers.
The sole purpose of a sales funnel is to convert the visitor into a prospective buyer by the time he/ she reaches the Last page / Payment page.
So when a visitor reaches the landing page and gets interested in the product, he/ she should be redirected to the squeeze / Opt-In page. A squeeze or opt-in page is a page where a visitor leaves an email address/name etc.
The funnel should facilitate this process by providing an Email collecting pop-up where visitors should leave their credentials to be contacted further via email or phone. This data collected using email marketing softwares and called “LEADS”.
Sometimes we try to enforce the visitor’s email address by providing some free gift, which will be automatically sent to the visitor’s email, once they subscribe. These gifts are like E-book etc and are also called a Lead Magnet.
The whole process works in a funnel-like fashion, that’s why the name SALES FUNNEL. Let’s suppose the initial visitors to the funnel are 10,000. And they come through ads, email or social media posts.
So generally from previous statistics, it is known that 10% out of the initial visitors leave their contact details.
So we can expect to generate leads of 1000 people.
After a lead generation, if visitors are interested, they will be taken to the Payment Page where the actual payment is done. Now on this page, 10% of the 1000 people may or may not buy the products.
So 100 People are expected to buy the products while visiting the funnel page for the first time.
So you can see if there are 10,000 people visiting the funnel page, there is a chance of 100 people to get converted as a buyer for the first time and 900 people leave the funnel giving you their email addresses.
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So what am I supposed to do with this database of 1000 emails ?
Wait before I go into that, I guess I missed a couple of other points to mention in the funnel setup.
There are a couple of interesting things mentioned by Russel Brunson in his book and also in his world famous online Web application “ Click Funnels”. He introduced the concept of Upsell, Downsell and Order Bump.
According to Russel Brunson the sales volume can increase by Upsell. Upsell are additional products which are offered to the buyer once he selects to buy the main products but of higher prices.
So for example I am putting an advertisement for my digital product ( e.g. ebook ) which costs $10.99.
Suppose the most interested visitor at that point in time agrees to buy our product/ service, then before the check out page he will be provided with Upsell products which are higher priced e.g. I can say “ Thanks for choosing this e-book on the weight loss !! Do you also like to add these tutorial sessions on Effective Workout to reduce Weight in 30 days”?
These video tutorial sessions may cost $99.99.
The buyers may agree to buy this or else we will take him to a Downsell page where we want to sell him similar products which are less expensive than the original product.
Sometimes at the checkout page while making the purchase we want to add some additional item along with the cart. This is called Order Bump.
The concept of Upsell, Downsell and Order Bump drastically change the amount of sales online.
Email Marketing
Once we collect all the emails of the visitors to our funnel, we keep them as a backup for future correspondence. These emails are the leads or prospective buyers who showed interest in our products and some of them actually bought the product for the first time.
It is said that 97% – 99% of sales happen through email marketing. Rest 1-3% sales happens directly the first time.
We need to create an email campaign so that an automated email sequence can be sent to all these subscribers on a regular basis.
On the Main funnel and also in emails we have to mention four different things
- Product / Service Details
- Story
- Benefits
- Price
- Offer
These four things are very important to mention in the sales funnels.
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First, we need to talk in detail about the product or service I am trying to sell through this funnel.
We often realize that stories connect the audience. Especially when it has something to do with your personal life that has pain inside. When we select to sell our product we have to select our niche. There are three macro niches under which most of the products/category fall into
- Health
- Wealth and
- Relationship
We all have our stories. We all have lost our nearest and dearest at some point of time in our lives. Sometimes health problems happened with ourselves as well which had a significant effect on our career.
We all get excited when we hear stories about “Rags to Riches”. Everybody in this whole world, at some point of time, wanted to be rich and fulfill their financial dreams.
Sometimes we go through rough patches in our relationships. There are problems in marriage, love, relationships, etc.
These are nothing but pain points. It’s recommended to add these pain points when you are writing a sales copy of your product funnel. The reason being the audience can connect easily and it will help to convert much easier as you connect with them on a personal level using these stories.
Second, we have to be very precise and clear about what are the benefits of using the products or services. Testimonials are the best for this. It creates brand value.
Third we need to mention what the actual price of the product / service is.
The best part is the offer section. E.g. If you buy today you will get it at a 95% discount. Not only that you will also get additional free gifts …….the real value of which is $$$ but you will get it for free.
These types of declarations make the offer irresistible to the buyer and help to convert faster.
Other than this, the Funnel copy, which also acts as a sales copy for that funnel, is equally very important. To know more about how to write a copy for the Sales funnel, please do check my blog on “ Successful Copywriting Techniques “.
Tools Available for Building Sales Funnel
If you want to build your own sales funnel, you can. No need to depend on third-party agencies at the cost of thousands of dollars. There are gazillions of applications out there that will offer you help against a decent amount of monthly subscription.
You don’t have to be a programmer to build your sales funnel. Just use any of the tools and follow the basic steps i mentioned to build your funnel and you are done.
There are also other ways you can build sales funnels with less or no cost. I will discuss both of them in this article. The following are six best-paid tools for building sales funnels.
- CLICK FUNNELS: Click funnels is the best available tool to build your Sales Funnel in minutes. The co-founder and CEO Mr. Russel Brunson is a genius Internet Marketer and a mastermind behind the development of these tools. The monthly subscription comes at $97 and $297. You have to choose one of these two options. Also, CF has its own affiliate program which works pretty well. Check the website HERE for details.
- LEAD PAGES: Leadpages is a UK based funnel designing and development company. I have been using Leadpages for the last 2 years and it’s pretty handy. LP doesn’t come with all the concepts of CLICK FUNNELS e.g. UPSELL, DOWN SELL, or ORDER BUMP but it’s pretty neat and does enough work for a beginner. Leadpages is comparatively cheaper than Click Funnels. Leadpages also provides a connection with other email marketing Softwares. Check Website HERE for details
- BUILDERALL: Builderall is another funnel building tool that provides almost all the functionalities that CF does but at a cheaper price. I never used it but I heard it’s pretty popular in countries where people can’t afford CF. Check HERE their website and pricing plans
- INSTAPAGE : Instapage is more popular for creating beautiful landing pages. It has a monthly plan of $149. Check out INSTAPAGE HERE for more details.
- DROPFUNNELS : This is another Funnel builder. It has various pricing plans. From $49/ Month to $297/ Month. Check Drop Funnels HERE.
- GROOVEFUNNELS : This funnel builder software is pretty new in the market. It has both a free subscription plan and paid. Check for more details HERE.
There are other ways you can make basic funnels for FREE !! For that, you need to do a little verse with WordPress. WordPress is a web development platform that is used to build websites without writing any code. WordPress supports plugins made in PHP to support various readymade actions.
There are plugins for building Sales Funnels also e.g. Cart Flows etc. Also, you can use some website builder platforms. The one which I use most of the time to create some basic funnel is Webnode. Webnode is pretty simple to use and it has drag and drop options.
Tools available for email marketing
There are a bunch of tools available for email marketing as well. Two of the most popular ones which are used for sending automated emails are
These tools are pretty handy to use and most of the Funnel builder tools can be integrated with them easily as they have inbuilt set up which directly works with these tools.
Mailchimp gives a free subscription for upto 2000 subscribers a month.
While setting up an automated email campaign with these tools we need to understand that the email copy has to be really good and we must talk about our products and services, their benefits, and offers. A good email copy can really help to do the conversion.
WEBINARS
Another way to do closing the leads is by using Webinars. There are software tools like WEBINAR JAM, ZOOM, GOOGLE MEET etc which are dedicated to online meetings where we can directly talk to our future buyers and talk about the products / services we are planning to sell and its benefits. We can conduct these meetings on a regular basis.
Webinars are really a good tool to convert your leads to sales.
What is HTC or High Ticket Closer ?
High ticket is the product or service which are very high priced e.g. More than $5000. E.g. Courses like Leadership Development Program by John Maxwell will cost you around $10kor more.
These courses have real values to people and can change their lives forever. So it is not easy to sell these programs just by sending emails.
For selling these items we need to communicate with the buyers on a regular basis. We have to build trust with our customers regarding our services or products.
To become an Expert in HTC, you need to be certified. There is expensive certifications on HTC e.g. Dan Lok.
Different Types of Sales Funnels
There are the 7 types of sales funnels that I highly recommend you try in your business!
- Self-Liquidating Funnel (SLO)
- Automated Webinar Funnel
- Lead Magnet + Email Funnel
- High-End Client Sales Funnel
- Free + Shipping Sales Funnel
- The Challenge Sales Funnel
- The Affiliate Sales Funnel
For more information Check this link HERE
References: To understand Sales funnel and how business works you must read this book by Russel Brunson.
CLICK ON THE BOOK and it will take you to the site store.