Table of Contents
Introduction
Traditional sales funnel includes a salesperson emailing, calling, and setting up meetings with a lead. The process involving e-commerce lead generation is much less labor-intensive.
Lead generation for e-commerce websites is different from lead generation in other business models. Online stores do not have their sales teams and warehouses. Instead, they do have checkout pages and shipping process.
The lead generation process evolved over the years. Here, the objective is to grasp the attention of people. Capturing the attention of potential buyers can be a demanding and expensive task.
Fortunately, there are a few cost-effective ways that can help you get quality leads for your online store.
What is E-commerce lead generation?
In e-commerce, lead generation is anything traditional. For the beginners, the “e” in e-commerce implies not a physical store to visit.
Buying items online like clothes, accessories, and gift items are becoming a norm.
What is the “lead” in e-commerce?
A lead is an individual or an organization that shows interest in your service or products. E-commerce leads show interest by taking actions like clicking on your ad, subscribing to your newsletter, or following your Facebook page.
How to determine your ideal e-commerce lead
Every business is different; that is why lead generation for e-commerce sites varies to a certain extent. Your definition of a perfect lead will differ from your competitors.
Search Engine Optimization (SEO)
Consider how potential clients shop for the products when they go online. In most cases, they start by searching for the items they need on search engines like Google.
With Search Engine Optimization, you improve your site to help your page rank in the search engine results. It becomes easy for potential customers to find you.
It enables you to focus your marketing budget on those who actively search for your products or services.
Content Marketing
Consumers research on the products they want before purchasing them. They want to know about which products are popular with customers and which offer value for money.
You can provide all information as part of the content marketing strategy. An effective content marketing strategy can help you generate leads and convert them into customers.
You can publish blogs, articles, and other details that help your customers make informed purchasing decisions.
The topics you choose will depend on your services or products. But this content can range from buying guides to blog posts on recent trends. Providing information as required by customers would help them make purchasing decisions and build a reputation as helpful resources in the process.
Email Marketing.
In most cases, people visiting a site are new users and may never come back. To bring users around, you can build an email subscriber list. It will help you to gain and maintain traffic on the website that you worked hard to accomplish.
Email marketing will help you to stay connected with people and encourage them to return to your site. You can notify your subscribers of discounts, tell them about new products and share information that they find useful.
Moreover, you can use automated campaigns to send messages to your customers based on their actions. If someone adds a product to the shopping cart but leaves without purchasing –you can mail them a link asking to complete the transaction.
But for both Email Marketing or Content Writing we need to understand the fundamentals of Copywriting.
Pay-per-click Advertising
Running PPC campaigns like Google Ads is an effective way to generate leads. As you create campaigns, you determine where to display advertisements based on the keywords you search. You can set bids on how much you’re willing to pay per click on your e-commerce site and pay that amount as your ad gets clicked.
Partnerships
Working with influencers or affiliates help in lead generation. It usually requires you and your business partner to work on a project and promote it to the audience.
GoPro and Red Bull collaborated in 2016, where ambassadors used GoPro equipment to capture footage. This motivated, like-minded Red bull drinkers use GoPro kits and vice versa.
Conclusion
If you own an e-commerce store, you are probably looking for a strategy that will help you increase sales. Hopefully, after reading this article, you will sense what steps you can take to achieve that.
Whether you go for paid ad offerings, SEO, or email marketing- you have options to choose. Whatever decision you take, its success will depend on how well you know your customers.
Now that you know things get started and follow the tips mentioned work for your online store.