Facebook is under pressure after Apple declared its new data privacy feature in its upcoming new IOS14 Operating System. This feature can prevent the user to provide data to Facebook without permission from Apple, which can significantly impact the revenue of Facebook.
You may already know that Ads are the primary revenue stream of Facebook. Facebook ads are widely popular and accepted by Marketers and business owners all over the world.
Facebook has been questioned for the security and data privacy of its users multiple times and no measures have been taken so far. According to many people, Facebook has a lot to answer regarding the 2016 Presidential election results for allowing many agencies to run negative campaigns.
Advertisers will not have a similar reach to the maximum number of the audience like before because of this restriction, which can affect their business, and eventually, this will affect Facebook.
The world is changing around User privacy and Ad tracking technology making digital marketing more meaningful.
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